GMC Hedging a Safe Bet with its New Acadia
Saturday, March 22nd, 2008
You know GMC has high hopes for its first crossover, the Acadia – and an indication of who it thinks will buy it – when a four-page cardboard newsletter ad appeared in Sports Illustrated in September 2008.
The crossover sport utility vehicle will share the new GM Lambda platform with the Buick Enclave and Saturn Outlook, and is GMC’s first venture into unibody, front-wheel passenger and crossover vehicles.
Initial industry and consumer reviews have been solid, especially in terms of safety. In fall 2008 the U.S. Insurance Institute for Highway Safety recognized the Acadia with the highest five-star ranking for front, side and rear impacts.
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